Jimdo, a Germany-based online website editor has just launched its private beta version of Blog feature.
Like Jimdo’s existing service, the blog feature is very cool. Ajax-based, highly customizable editor, easy-to-use multimedia content publishing system, for me Jimdo just proves one thing, Blog Service can be technique driven too.
In China, it seems that we have different thoughts on what blog is and how to become a good Blog Service Provider (BSP). Blog in China is mainly about uploading text and images, good BSPs are those manage to find celebrity bloggers (who can guarantee the traffic), provide fancy themes (which the young bloggers mostly concern about) and have some relatively good social networking features (which can accumulate the users quickly).
From Technical point of view, Jimdo is better than any other similar service in China at this stage. But I am not sure how Jimdo is going to compete with the local competitors. Need to mention that Google Page Creator service seems dead in China, leaving too much DIY options to Chinese users might not be good strategy at all.
Jimdo also has a Chinese team which is managing its Chinese version and a Shanghai-based local partner Web2Asia which has done excellent job helping wester startups into Asia market. If you are interested in testing this blog feature, please follow the instruction on this page. The video below reveals the new features.