Phoenix Video (V.iFeng) announced that it signed contract with BBC, a latest step to turn its documentary channel into a platform for documentaries home and abroad.

In addition to its current 4,000 hours’ video clips on its documentary channel, V.ifeng is introducing a large quantity of new content, especially on historical culture and exploring natural environment. V.ifeng claims that they will also adjust their content timely, and will continue to bring in more fine resources such as American National History, Discovery, etc.

Liu Shuang, CEO of Phoenix New Media Limited said, the company will focus on the development of video services. V.ifeng has a large number of unique content supporting by Phoenix Satellite TV, which is its core competitive force and a key distinction from its more entertainment-focused competitors, like Youku.

Phoenix New Media Limited (ticker: FENG) is expected to go listed on the NYSE in the coming week. Phoenix New Media, a subsidiary of the Hong Kong-based Phoenix Satellite Television, runs three websites portal web site ifeng.com, 3g.ifeng.com for cell phone users and v.ifeng.com for video content.