1. iFeng.com Launches Liteblogging Service KuaiBlog

iFeng.com, the online news outlet of Phoenix New Media is launching a Tumblr like lite blogging service named KuaiBlog (快博, translates to fast blog).

People close to iFeng said that KuaiBlog is a core interactive product of strategy importance to the new media company. The product lets users publish pictures, texts and videos under a disparate of categories ranging from photographing, music, movie and traveling and thereafter an interests-based community will be built on top of these categorized contents.

As an online media offering, iFeng.com has been diving into Web 2.0 area with several interactive community products including microblogging initiative iFeng Weibo and video  service iFeng Video.

2. Baidu Expanding Into Egypt and Thailand

Baidu stealthily launching its QA service Baidu Zhidao in Arabic in Egypt and a Thai version of its website links aggregator Hao123 in Thailand, highlighting the company’s latest effort to conquer overseas market, though as we mentioned before, the giant internet search engine didn’t fare well in Japan or other territories outside China.

Kaiser Kuo, spokesman of Baidu said that “We’re trying to dip our toes into these markets and to understand local environments. We’re in no hurry and will be patient.”

The Arabic Baidu Zhidao was launched in last week and now has over 6000 questions centered on love, health and football.

 

3. Google China Finds His New Way: Displaying Ad

After retreating from mainland China, Google China has been in silence for a long while, till now. According to Google VP Liu Yun, the search giant is shifting its Chinese strategies of ad sales and product development.

Liu Yun said that the company is pivoting from search ads to displaying ads and mobile ads. The market size for displaying ad is $20b – 25b globally, and the number is about to surpass $200b in the future. “Displaying ad has a momentous potential as compared to search ad,” Liu said.

 

4. Perfect World Lowers Q3 Revenue Forecast

Chinese online gaming vendor Perfect World lowers its Q3 revenue guidance to between RMB702m and RMB741m (between $109m and $116m) since the company decides to slow down in-game promotional activities for some of its existing games in Q3 to further enhance the content of the Company’s portfolio and lengthen the life cycle of its current offerings.

The company’s stock slipped 12% in the wake of the announcement.