Shanghai based group-buying site aggregator; Dataotuan has released its latest analytical report about the heated market in China recently. One of the most interesting findings is that although Beijing sells more deals in number, Shanghai sells more per deal launched. Meaning, Shanghai is better at selling group buying deals than Beijing.
Over October, Beijing and Shanghai launched 7,505 local service deals and 4,941 deals respectively. In total, these deals were sold 2.12 million and 1.99 million times in Beijing and Shanghai respectively. Meaning, Beijing sold 282 per deal launched and Shanghai sold 404 per deal launched. This highlights that Shanghai has a greater ability to market what people want and perhaps Beijing is simply launching deals for the sake of launching. Interestingly, even a tier 2 city, such as Tianjin, was better at selling deals than Beijing with 296 sales per deal.
Now that the cold snap has hit China, Dataotuan analysis shows a spike in warm goods such as underwear and plasters that you stick on your body, are selling well. Also, for those wanting to hibernate for the Winter, bedding and blanket products sold well.
In the revenue leader board, Lashou has taken the lead from second place. Meituan has jumped from fourth to second place and 55tuan has dropped from first to third place.
Dataotuan has also released a new map feature to allow users to filter types of deals by location. For example, if I am in Beijing around Sanlitun and want to get a meal deal, I can find it on the map.