Everywhere I go, I see people reading something on their mobile, iPad or Kindle. At least in Beijing, people make long journeys on public transport, to and from work, so they need to make good use of their travel time.

Realizing the big market size, DangDang, a ‘Chinese Amazon’ is releasing its own version of the Kindle in Q1 next year. Additionally, like Amazon, DangDang will also have their own app marketplace and offer both Apple iOS and Google Android apps for respective Apple and Android devices.

General Manager of DangDang’s Digital Media Business, Yi Wen Fei said they will sell paid e-books. 50% of Chinese publishers will co-operate with Dang Dang and split revenue with Dang Dang, where they will get 60% and DangDang will take 40%.

The main competitors in the e-book reader market are Shanda’s Bambook and Hanwang.