Ever get tired of discerning distorted alphabets from CAPTCHA that prevents websites from being cracked by bots but sometimes driving people to madness? Qingdao city-based startup Yinxiangma smartly solves the dilemma by transforming CAPTCHA into advertising.

Here’s how it works, when signing into a website, Yinxiangma’s “ImpressionAd” was substituted for original twisted, barely-recognizable alphabets. ImpressionAd usually consisted of an image ad and accompanying texts (see example below), the image could be anything that sells, the texts could be it’s price (in this case) and so on. So instead of typing in CAPTCHA words, web users can now easily input the smartphone’s price in this case and then get access to whatever he intends to visit. In such a way CAPTCHA was turned into ads smartly and subtly.

Advertisers, publishers and users would all benefit from Yinxiangma’s solution, the advertisers grab user’s attentions, publishers get ad fee while users finally get rid of awkward verification code. Ads like this would be so much more memorable than the other displaying ones.

The company to date has applied several patents.

Also, the online advertising game changer supports target ad so advertisers get to customize user demographic, publishers, duration, supported devices and experience.