GWC, or the Great Wall Club that serves as a platform to bridge the gap between China’s and the world’s mobile Internet ecosystem held a press conference yesterday to count down to its Global Mobile Internet Conference (GMIC).

David Song, co-founder of the Beijing-based mobile-centric organization kicked off the conference by wrapping up last year’s GMIC which attracted more than 3000 attendees with 43% of which are chief-executives and 30% international attendees coming from 26 countries. For those missed out on it, you can check out all the presentations slides from last year online, here’s the link.

The main ideas behind the GMIC 2012’, according to Song, can be boiled down to three keywords: Transboundary, Converge and Transform.

As the iDevices (like iPhone, iPad and iPods) popularity and wild proliferation of Android smartphones keeps ramping up here, China is leaping at light speed into a “country on mobiles”. A recent IDC report predicts that China will overtake the U.S. as the largest smartphone market by year-end. Mobile Internet is transforming the China Internet sector in general in a way that no one has ever perceived or imaged before. And surely every players in the market wanna tap into rather than miss out such a fruitful opportunity.

David went on to introduce an in-house developed GMIC app specializing in feeding attendees with conference-related information like agenda, speaker profile and so forth and GMIC Connect an online social platform through which attendees could interactive with each other – imagine it as a LinkedIn for GMIC people, efforts aiming at pushing further the boundary of GMIC by integrating the offline event and online engagement via utilization of the power of mobile technology.

He also – to juice thing up –  noted an interesting GMIC show in which models will be wearing apparel printed with QR code. Grab the phone out of your pocket and take a shoot you’ll get to know which company the model represents.

Lei Jun, a board member of GMIC also made his appearance and reflected on the fast-paced development of Chinese mobile Internet. As the offspring of technology convergence, there’s no clear definition for mobile internet for the time being, Lei said, everyone is trying to make their own way in the sector.