Every girl will agree with the quote that “I’ve been shopping all my life and still have nothing to wear”. It is so true that women never stop shopping and thanks to technology advance and mobile internet progress, we can now do it anywhere anytime. The team behind social magazine ZAKER just announced a new fashion app ZAKER Showcase (Zaker Chuchuang) last week. It’s a socialized fashion magazine and a shopping guide as well. The app targets at young women (mostly aged 23-35).

Currently the app is only available on iPad. The layout resembles other fashion communities’ like Meilishuo and Mogujie, but with its intuitive flip effect and carefully curated content it’s more refreshing and a real pleasure to use.

The whole interface is clearly organized by different categories, like shoes, skirts or some popular styles like vintage or old-school. Pick a category you are interested in, you will see the photos of the hottest items.

screenshot of Zaker Showcase

The best about ZAKER Showcase is its simple design for you won’t see too many words clutter the interface till you really need them for more details describing the items. You can tag the item you like or share it with your friends through weibo or email. The function of auto syncing favorites to your Taobao account brings much convenience and also is a good start to make some money off Taobao’s affiliate program.

Meilishuo, one of its close competitor recently claimed 7.2 million downloads and 700,000 daily active users, Mogujie’s latest operating data also shows that ZAKER still has a long and tough way to go to catch up with these first-movers.

Founded in 2010 with investments from LeFend and Legend Capital, ZAKER is also working on a Flipboard-like app which is favored by many.