NetEase yesterday launched its own URL-shortening service 126.fm with APIs for the convenience of 3rd party developers.

Similar to the offering of Bitly, you can use the service to turn a really long URL address into something much shorter like 126.fm/XXX. For registered users, you get to customize the shortened URL address.

In addition to shortening URL, NetEase also armed the service with basic statistic function, you can gather data like clicks, PV, UV as well as geographical information about the target webpage.

Services like Bitly and TinyURL aren’t accessible in China.

Sina Weibo also owns a similar effort http://t.cn that automatically shortens urls people input into their Weibo post. NetEase’s 126.cm could well also be used for the same purpose – to serve the NetEase Weibo.