Noom Inc, the maker behind fitness app Noom Weight Loss Coach, announced today to raise US$ 2.6 million in pre-Series A round led by UK-Based mobile-centric VC m8 Capital with Qualcomm Ventures, Harbor Pacific Capital and so on participating.

Noom Weight Loss Coach has been the No.1 weight loss app on the Android platform since its inception, the result is quite impressive given most of its rivals charge only US$0.99 while it costs US$ 9.99, per month.

How does the app work to justify its price tage? Well based on a person’s daily eating and exercise behaviors, the app gives members a customized program to help them lose weight, get fit, and stay on track. Noom claimed to be the first company to bring together three core concepts into one mobile weight loss application: tracking, motivation and coaching. Users have now lost a total of more than 20 million pounds with the app, according to the app. You can see the counter here on its website.

Now equipped with the funding, Noom is setting feet on Asia market with Korea as the first stop. The company will be opening Noom Korea marketing office and launching a fully localized version for the market.

Currently, U.S., UK and Korea are the three biggest market for the service.

Noom has over 15M installs across its various wellness product lines, all available only on Android platform.