Cooliris announced today its first international expansion move with the launch of a localized social photo discovery app for Chinese market. The app, partnered with NYSE-listed Chinese social networking service Renren, is customized for Chinese users and integrates photos from Renren. Users of the app can access all of their Renren photos and share them privately in group or one-on-one Cooliris conversations.

When asked why choose China and Renren as the company’s first move of overseas expansion, the company said: “looking at China’s large smartphone growth, we need to work with local partners like Renren. With their easy access to APIs and commitment to work with partners like us, we decided to bring Cooliris into China with Renren. “

Cooliris believed that there’re a lot of demand for personalized content from different countries while partnering with Renren, one of the largest social platforms in China, is the company’s first step to satisfy that demand and they’re looking to working with partners to deliver the Cooliris experience to more people in Asia and around the world.

The Cooliris app for iPad and iPhone is a modern way to browse all of the photos from various sources all in one place, and selectively share them with customized audiences in private groups. With the new Renren integration in Cooliris, Chinese users will be able to experience and share all of their photos privately from their mobile library, Instagram, and Renren in the immersive Cooliris 3D Wall. The new release will also include a local-language experience for Chinese readers, according to the company.

screenshot of Cooliris

“With China quickly becoming one of the world’s largest smartphone markets, we’re thrilled to launch our first international version of Cooliris with local content in China. Now, Chinese users can enjoy all of their personal photos in the Cooliris experience”, says Soujanya Bhumkar, Cooliris CEO and co-founder.

The new Chinese version of Cooliris is available for free on iPad and iPhone in China iTunes App Store.

Cooliris is a free iPad and iPhone app that brings all of your photos together from various sources in one place, and enables users to selectively share them with audiences of their choice. It has reached a #1 iPad app ranking in 75 countries for Lifestyle and 250 million photo views in the app, The company is staffed by 14 scattered around in Palo alto, Berlin, Singapore and Taipei.