Below are some highlights:
- The gap between time spent on mobile devices and that on PC deepended to 29% as of March 2013.
- Users spend more time on mainstream native apps while the rest apps have difficulty gaining traction. Reasons for the latter include 1) users don’t visit app stores often; 2) users seldom use some apps or even forget them. 60% of apps wouldn’t be opened in the week after being downloaded, and one third of them wouldn’t be used in a month.
The total time spent on native apps increased by 7% and some categories saw much higher growth rate; for instance, video/audio apps increased by 31%, online shopping & payments 34%, search 20%, and maps & navigation 16%.
- The average time spent on mobile browsers increased only by 2%, much lower than the 7%. Not only do users click open them less frequently, but also standalone mobile browsers are less frequently fired up with link clicks in third-party apps — for mainstream apps including Weibo, WeChat and search apps have had built-in browsers.