Customers can put their ads on different screens as they wish. Bidding prices can be set different on the two platforms and customers can change the budget ratios between the two. Baidu also rolled out a package of tool for mobile search marketing, including tools for setting up mobile sites, online consulting, and app marketing, etc.
According to Baidu, with regard to search behavior, users do searches on PC mostly at working hours. And mobile search traffic would soar on weekends, which makes a good complement for the PC advertising.