Taobao.com is revamping Taobao Life and plans to launch OFFER, a platform for services such as housekeeping and car renting, to establish its presence in the online-to-offline (O2O) area after launching life services of Taobao Diandian and Taobao Movie. (source in Chinese).

OFFER will cover fields of catering, electronic coupon, house renting, movie tickets and restaurant takeouts.

Taobao Diandian, launched in June, added dish ordering service. Taobao Movie enables customers to select seats online in more than 700 cinemas countrywide.