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Lvxingtao.com, a purchasing agent service demoing at MacWorld Asia 2013, caters for the demand of people who want to purchase overseas products that are not available in domestic market, priced much lower overseas or of higher quality. The company aims to upend the traditional business model of imported products by cutting all the middle links and integrating idle resources.

Consumers put down their needs onto Lvxingtao and outbound tourists choose those at their convenience to purchase when traveling. In addition to enjoying their travel, individual tourists who take these orders will get paid for their service. The products brought by oversea tourists are received at airports to guarantee the authenticity, and then, Lvxingtao will deliver these products to domestic clients. The model will benefit both the tourists and domestic customers.

The primary attractions are price, selection and quality, including the safety aspects of some products. The most popular items are luxury products, electronic gadgets, maternal products, foods, etc. Lvxingtao also launched a WeChat public account to attract more clients.