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Kii, a Tokyo-headquartered mobile backend-as-a-service (MBaaS) platform that suits the software development needs of businesses ranging from startups to multi-national enterprises, received strategic funding from Silicon Valley-based Fenox Venture Capital.

The funding and expertise from Fenox will help Kii to grow their global presence including an imminent expansion into Southeast Asian countries such as Singapore, Indonesia, Thailand and Vietnam, which will provide access to a burgeoning smartphone and app market, and also attract enterprise clients who wants to tap into these markets. The company will soon provide custom solutions for Southeast Asian languages and markets.

Kii offers mobile developers a complete solution to add backend functionalities like user management, data management, push notifications etc. without the burden of developing and managing servers. In addition, app analytics and integration with ad-based monetization networks is provided, allowing developers to focus on product features and user experience.

One of the key differentiators of Kii is its distribution service to emerging markets such as China. Kii’s distribution solution includes cloud hosting in China, translation service, publication of applications to local mobile application market, payment service and advertisement integration.

Kii has raised $7.3M to date and currently has offices in North America, China, and Japan. Kii’s current customers include enterprises such as LinkedIn, NTT Docomo, Softbank and HTC.  It now employs more than 100 engineers and business professionals around the world.