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image credit: Alibaba

No surprise. The sales generated through Alipay, the online payment service of Alibaba Group, on the company’s Nov. 11th Annual Shopping Day hit a new record, over 35 billion yuan ($5.7 bn), an 83% increase year-over-year. Unique visitors  totaled 402 million, an 89% increase. Alipay processed 181 million payments, compared to 100 million last year. The total packages to be delivered were 152 million.

The total sales through mobile Taobao, the mobile app for Taobao, are 5.6 times of that on the same day last year. The total transactions through the mobile app account for 21% of the total. It’s only 5% last time.

The annual promotion day was created by Alibaba in 2009 and has become China’s answer to Black Friday. Almost all e-commerce players have joined it — the sales through Alipay on the day also include transactions on other e-commerce platforms like Tencent’s Yixun who support the payment service and whose users may choose to pay via Alipay. Increasing more brick-and-mortar department stores also are joining it.