Li Zhi, VP and chief analyst at Analysys International, pointed out that Chinese users are more inclined to shop with multiple screens, mobile phones, tablets or other Internet-connected devices, than users in western countries when she spoke at TechCrunch Shanghai today.
No wonder Alibaba integrated Taobao shopping into its Smart TV OS. It also tells why the China’s mobile payments market is so crowded.
Mobile gaming accounted for 8.8% of China’s gaming market in 2012, according to Analysys. It is expected the rate would be over 10% in 2013. As monetizing mobile gaming turned out to be easier than previously thought, almost all Chinese game developers have tapped into mobile game development. But the market has been very crowded. Ms. Li sees convergence will take place next year. Those with quality content and good at marketing and branding will stand out.