app annie

Yu Junde: VP of App Annie

App Annie, a mobile app analytics service, has established global presence after founded in Beijing in 2011. At TechCrunch Shanghai, Yu Junde, vice president of the app data tracker, is on stage to share the latest app trends home and abroad based on data from App Annie Intelligence.

Global Trends:

Google Play downloads is around 25% higher than iOS App Store in the third quarter of this year and the data does not include third-party market in China, which means that Google Play is a substantial leader by downloads worldwide. China used Android app stores extensively, but not Google Play.

However, iOS maintained a leading position in terms of revenue, nearly doubling the reading of Google Play in the same period. But Google Play is catching up with a high growth rate. Its revenue only account for slightly higher than a quarter by iOS revenue worldwide in six or nine months ago.

United States and China drove over 40% of iOS App Store downloads, according to data of September.

Chinese Trends:

The top categories in China for iOS game and non-game apps are action and entertainment in terms of downloads, and role playing and social networking in terms of revenue, respectively.

Traditional PC/online heavyweights like Tencent, PerfectWorld, Shanda are shifting to mobile sctor by investments and acquisitions both locally and abroad. This trend is also applicable to traditional Internet companies in other Asian companies, like Japan and Korea.

App Annie now offers three free products. Analytics tracks the sales, downloads and reviews of apps, following more than 325 thousand apps. Store Stats tracks the ranks, pricing and placement of apps, following over 3.5 million apps. Intelligence obtained accurate estimates of revenues and downloads. The company also rolled out an eBook analytics tool in October.

App Annie secured $15 million Series C funding led by Sequoia Capital in September. Investors for previous rounds are IDG, Greycroft Partners, Infinity Venture Partners, e.ventures, and Kii Capital.