initpintu_副本Screenshot of Fengling

Tencent recently took the wraps off Fengling, a WeChat-based mobile website creation tool dedicated to mobile marketing and promotion. It helps customers to create HTML5 website with the functions of interaction, communication, LBS and KPI monitoring.

Two kinds of websites are available. General websites can be established in a breeze by dragging the modules into the editing interface. Industrial websites, which features custom models catered for needs of different industries, are only opened to members. Website thus created is pending for approval, which will be completed within around ten working days.

The service targets at enterprises which lack technical supports for website creation and maintenance. Developed by Tencent’s Online Media Group, Fengling’s freemium basic version is opened up for application now.

The release of Fengling is considered as a major measure for Tencent and WeChat to monetize their mobile services.