Uber, the four-year-old US ride-hailing service, is rolling out service in Beijing, meaning that it is now available in 100 cities around the world. As part of a quiet “soft” landing in Beijing, Uber invited Hugo Barra, head of International at Xiaomi and a leading technology blogger Keso to kick off the service. The minimum fare for Uber’s service in Beijing is 30 yuan ($4.80).
After landing in Chinese market last summer in Shanghai, the fast-growing company has launched service in Chinese cities of Hong Kong, Shenzhen and Guangzhou, relatively on track with its ambitious plan of landing in one Chinese city every three months. To tap Chinese market, Uber now supports AliPay, a popular payment service under Chinese Internet giant Alibaba, and launched a Chinese name “优步” (a great step forward in Chinese).
In addition to Chinese market, Uber also launched hiring spree to accelerate its expansion into Asian markets. It is now available in more than 10 Asian cities, including Bangalore, Kuala Lumpur, Manila, New Delhi, and Seoul.