Momo, the Chinese location-based social app, said its registered users have reached 150 million as of today. As of the end of June, there were 148 million registered accounts with 52.34 million monthly active users.
The app launched the fifth edition today that the major update is a user rank system that users will be, based on user profiles and performance, broken into six tiers, from untrustworthy, one star to the five star — the higher the number the better you are a user. The higher the ranking, the more premium services a user can enjoy — It’s just like the membership rank system used by Tencent’s QQ IM and many other Chinese social services to encourage users to get more engaged.
Starting as an app for users to chat with strangers nearby, Momo has developed new features, such as interest-based group, to keep users around. There has been 3.56 million groups created so far.
The company has been making revenues from membership fees, mobile gaming and advertising.