LISA

There are no shortage of smart wearables on wrists, whether they are smartwatches with diversified features comparable to smart phones or fitness tracking smart wristbands for monitoring vital signs like blood pressures, heart beats, etc.

LISA is a smart wristband targets at a special group of users–pregnant women, rather than a more general tech-savvy consumer crowd. Weighted 33g, the gadget features an elegant look with leather strips, steel frame and sapphire display, offering in three colors of white, pink and green to attract its female user base. The band is IP67 (Ingress Protection) rated and claims a battery life of one year.

 

Lisa-pic1

The users can record the fetal movements by tapping on the dial plate, and then, sync these data to a dedicated mobile app to analyze the health conditions of babies. The app provides curated antepartum weight control and postpartum workout programs. LISA also features step-counter function like most of the other smart wristbands do.

The startup has launched a crowdfunding campaign on Taobao Crowdfunding together with innovative hardware incubator Taihuoniao. The project has raised 115,718 yuan (around US$18,526) as of press time, far exceeding its 10K yuan target.

LISA is not the only hardware startup sets to attract pregnant women. Shenzhen-based smartphone maker Umeox has released B-smart, a smartwatch for moms based on its flagship smartwatch Omate, in cooperation with Babytree, an e-commerce site specializing in the sales of maternal and infant care products.

image credit: LISA