Mobile search for Sogou, the Chinese input method and search service provider of Sohu, saw 20% growth in traffic and a 40% rise in revenue in the third quarter of 2014, largely driven by Tencent products, especially the QQ mobile browser.
Currently Sogou’s mobile search traffic comes from two traffic sources: Tencent’s products with Sogou Search as the default option and the Sogou Search app. The Cost Per Click (CPC) on mobile is 40% of that on PC, according to the company.
Sogou’s total revenue saw an 86% year-on-year growth, reaching US$106 million in the third quarter. 92% of the total was generated from search marketing. Sogou Search had had over 50,000 advertisers, with an average revenue per advertiser of around US$1500.
In this year, Sogou introduced Tencent as a shareholder, merged its search service with Tencent’s, and now is the only search engine in China able to return content generated from WeChat platform.