Through the acquisition, Linkfluence will be looking to expand its international reach in social media intelligence. Currently the company has more than 160 employees in the U.K., Germany, France, Spain, Singapore and Shanghai, China.
Singapore and China-based Actsocial (previously Wildfire) provides insight into social networks across Asia, and identifies key trends, social media crises and core topics of interest online. The company was founded in Singapore in 2009, but focuses largely on the Chinese market. Its word of mouth programs have boosted brands’ marketing and sales performance, from packaged foods to tourism, with big name clients including Starbucks, Carrefour, Nestle and Hyatt.
The social media marketing company raised $2 million USD from Singapore’s private equity firm Hera Capital in 2013. It was previously backed by Ideas Ventures and several angel investors in China and the Asia Pacific region.
“ActSocial and Linkfluence mix groundbreaking technology with human expertise to generate a strong competitive advantage for clients. These common traits will accelerate team integration and make it possible to launch our new offerings within weeks,” said ActSocial CEO Marc Rivoira.
Founded in 2006 in France, Linkfluence is a social media intelligence company offering organizations a unique approach to monitor, analyze and activate social media. It is working with more than 100 of the fortune 500 brands to roll out International social listening solutions in 2016, including Coca Cola, McDonald’s, Orange, and Groupama.
Linkfluence CEO Hervé Simonin said Linklfuence strengthens its position in Europe. The Linkfluence Group is set to reach an estimated annual turnover of EUR15 million ($1.7 million USD) in 2015 and plans to reach a 100% growth every years in years to come, according to the company.
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