Swipe-based dating apps are taking off in a big way globally, and in China they are now working to facilitate the hallowed relationship between ‘sugar daddies’ and ‘sugar babies’.

Sudy, a new entrant to the market, is a swipe-based dating app that only pairs rich men with attractive women, especially catering to college students who are looking for financial help on tuition fees.

While the service sounds somewhat toe-curling, company CEO Kurt Hou believes he is nothing if not morally motivated: “The truth is, we are shocked by the rising number of students who are dropping out of college due to affordability issues. With Sudy, college girls can offer their companionship in return for tuition funding,” he said. “Our main purpose in creating Sudy is to help college students find sugar daddies who can assist in covering the cost of tuition.”

Sudy adopts a Tinder-style interface, allowing users to swipe left or right to “Pass” or “Like” their matches anonymously. To become a verified member, ‘Sugar babies’ can register with an edu.com email to verify their identity, while ‘Sugar daddies’ must upload their passport or tax bill if they want to get verified.

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Of course, these are requirements not compulsory. Users can still browse as visitors, but a verified member enjoys more premium services like publishing posts at anytime and choosing a unique icon.

Sudy’s paid services range from 9.9 USD per month for sugar babies to over 50 USD per month for sugar daddies. The company’s Mr. Hou told TechNode that they are planning to diversify commercialization channels by adding features like virtual gifts and online broadcasting. Mr. Hou added that North American and European markets are top priorities for the startup now.

During the seven-month beta test starting in September last year, Sudy has enrolled over 10,000 members, mainly from the U.S. Canada, U.K. and Australia. Sugar baby to sugar daddy ratio is currently 8:1, while 54 percent of the app’s new registrants are students.

Image credit: Sudy