WeChat hacks are the new cheat sheet for optimizing user and business growth. This week, recorded Live! from Chinaccelerator’s 8×8 event in Shanghai, Jenny Zhu, the co-founder of Open Language, shares tips on how to fine-tune your content strategy, avoid cheap tricks, and allow users to buy what they love, and discusses the importance of tracking campaigns for sustained growth.

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China Startup Pulse is a weekly podcast designed to give startup enthusiasts around the world a behind the scenes and on-the-ground understanding of what’s happening in China’s startup ecosystem. Founded and hosted by Ryan Shuken and Todd Embley, and produced by Vivian Law and David Xu, China Startup Pulse is sponsored by Chinaccelerator, People Squared, and TechNode.

TechNode does not endorse any commentary made in the program.