Step 1: Validate your assumptions! Startups all over the world make the same mistake; they build a startup based on assumptions, with no data to validate a need. Trevor Owens, Co-Founder of the Lean Startup Machine, and author of The Lean Enterprise takes us through his winning method. His vision: “I want to create more millionaire entrepreneurs; if you really want to start a unicorn, it really helps if you already built a successful company, it really helps even more if you have a few million in your bank.” 

China’s start-up scene is energized by top down support and heavy competition. Trevor shares his secret to help startups validate and pivot to beat the competition. The focus is on building a company which impacts your consumer’s life; the money is a by product, not the goal. Listen in for the lean startup method from the master himself. 

Show Notes: Jump ahead to topics

2:00    Trevor Owens Intro

7:00    Invalidating ideas using the Lean Startup Method

14:00  Why Trevor has brought LSM to China and why it works so well in China

18:15  China is the only real Silicon Valley Competition

24:00  Lightning round question – How to do the method now

26:50  contact Trevor Owen directly!

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China Startup Pulse is a weekly podcast designed to give startup enthusiasts around the world a behind the scenes and on-the-ground understanding of what’s happening in China’s startup ecosystem. Founded and hosted by Ryan Shuken and Todd Embley, and produced by Vivian Law and David Xu, China Startup Pulse is sponsored by Chinaccelerator, People Squared, and TechNode.

TechNode does not endorse any commentary made in the program.