Editor’s note: This originally appeared on the China Startup Pulse, a weekly podcast designed to give startup enthusiasts around the world a behind-the-scenes and on-the-ground understanding of what’s happening in China’s startup ecosystem. Founded and hosted by Ryan Shuken and Todd Embley, and produced by Vivian Law and David Xu, China Startup Pulse is sponsored by Chinaccelerator, People Squared, and TechNode.

Building something that doesn’t exist is what some entrepreneurs thrive on. The risk, challenges, and potential drove Archie Hamilton to pioneer an entire industry in China. Archie Hamilton founder and CEO of Splitworks, started in 2006 to help build the music festival industry in China. Realizing that there was no audience here, he started to make up the rules and fought to understand his audience while learning how to survive, and built one of the greatest music festivals in China.

We talk with Archie about what it was like to jump into China, risking it all to build an international music festival scene. Archie talks about how to make up your own rules, be lean, and how the hard lessons of China business made him a better CEO. This is a great episode for the dreamers and believers who want to build their own empire in the East.

Thanks as always to our sponsors Chinaccelerator, People-Squared, and our syndication partner TechNode. A huge thanks to our Producer, Vivian Law and Production Editor David Xu, and finally our listeners –Thank You!

Listen to the episode here or subscribe.

TechNode does not necessarily endorse the commentary made in this program.