On January 9th, WeChat officially launched mini-apps after much fanfare and speculation. Touted by many as the “App Store” killer in China, Mini Programs, as they are now officially called, were believed to be the next step in WeChat’s continued dominance.
However, one month on and it seems that Mini Programs have already lost most of their traction. Are Mini Programs a victim of too much marketing? Or are they just a function waiting for its use case?
Thomas Graziani, CEO of WalktheChat
Drew Kirchhoff, co-founder of yoli
When: February 13, 2017 at 630pm
Where: DayDayUp Sanlitun, Sanlitun SOHO Office C Level 22, Beijing
Thomas is CEO at WalktheChat, a company helping foreign brands sell cross-border via WeChat. Before joining WalktheChat, Thomas spearheaded the Smart City initiative at Schneider Electric and was a consultant at the Boston Consulting Group. He is a graduate of Ecole Polytechnique in France and the University of Cambridge in the UK.
Drew is a co-founder of yoli, a WeChat-first on-demand English and Chinese language learning platform. Before co-founding yoli, Drew worked at Yodo1, where he helped build up the mobile gaming company’s international biz dev and global publishing business. He was the product manager of Crossy Road, a casual mobile gaming title that won an Apple Design Award and earned Google Play Game of the Year in 2015, tallying more than 100 million downloads worldwide. Since co-founding yoli just over a year ago, he has been an avid WeChat entrepreneur, featured by WeChat’s Enterprise Account team, and frequently consults for companies on their WeChat product development strategy.