John and Matthew talk with Dannie Li, an analyst at China Tech Insights, about China’s internet celebrities, including:
- Differences between wanghong (网红) and KOLs/influencers
- A brief history of the wanghong industry
- Why they’ve become so popular (hint: Taobao ain’t that easy)
Links
- Dannie Li: Fashion Influencers in China: a new force for retail
- Eva Yoo: 6 things you didn’t know about Taobao live streaming
- Yue Wang: Superstar Influencers: China’s Internet Celebrities At Heart Of Alibaba’s Growth
- How to leave an iTunes review
Hosts
Podcast information
- iTunes
- RSS feed
- Music: “Theme from Penguins on Parade” by Lee Rosevere, Music for Podcasts 3
China Tech Talk is a TechNode x ChinaChannel co-production