Popular live streaming platform Inke announced that it has recorded 240 million RMB ($36.6 million) in profit in Q1 2017 (in Chinese), showing that it is possible for platforms to make on live streaming.

Inke’s success so far has been attributed to their early entry into the market as well as their track record of getting big acts onto the platform, including actresses Liu Tao and Jiang Xin as well as Korean boyband BIGBANG

At the same time, Shunya International Inc announced the completion of the purchase of a 48.2% stake in Inke. They are now the largest shareholder and controlling shareholder (in Chinese).

Shunya International Brand Consulting is an integrated communications agency, providing public relations, advertisement, digital marketing, and related services. The Beijing-based company aims to build a “Live+” model through the acquisition of Inke, optimizing and aligning its communication solution to live streaming.

Shunya International said in the announcement, after the completion of the acquisition of Inke, client companies will be able to fill in the communication gaps and enhance the platform’s ability to achieve monetization.