Latest China tech news and opinions.
Carefully curated by industry insiders.

The Rise of Location Based SNS in China

[Translate] I am often later to understand the significance of a new platform than I would like to admit. It happened with ‘twitter’ and with ‘foursquare’. Both platforms did not impress me at the start and at the time and I could not understand why a following had developed around these tools. But Foursquare and Gowalla...

Innovative Digital Marketing Campaign- Win a Trip to Sydney

It is not often when I get quite excited about a particular campaign. But here is one that captured my imagination. A fully digital, multi-channeled performance marketing campaign being run by Accor Hotels. Not only is there a great prize on offer; a trip to Sydney for two people from China the approach is fresh...

When will we see a News Corp Search Engine?

[Translate] In an interview in Australia, Rupert Murdoch accused Google of stealing stories from News Corporation newspapers for the Google News service, and said he might ban them once he introduces charges for the papers’ online editions. But if he does this, doesn’t it mean his newspaper wont be in the Google index and thus...

The Chinese Social Media Landscape

[Translate] We, as Digital Marketing Specialists, are constantly preaching the benefits of social media to our clients.  To us, everyone is eligible to participate and appreciate everything from brand recognition to improved ROI. Therefore, for those who want to work with Chinese social media, I have put together a simple diagram that outlines the main companies...

Social Media Marketing is Hot in Shanghai

So tonight, I was speaking at the Dr3 event in Shanghai (this session was focused on Social Media Marketing) and I have got to say the level of interest took me by surprise. With over 80 people in the room, representing industries from tourism to trade we had a group that was eager to learn...

Social Marketing Marketing Event- Sign Up Now!

[Translate] I was fortunate enough to come into contact with Dr Grace Pan and Dr Gang Lu while working in Shanghai these past few months. I was struck by their knowledge and passion for the Chinese digital space. Both, were accomplished academically and but more importantly both have extensive working knowledge in online media. Very...

Did Viral Marketing Damage the Hasbro Brand?

[Translate] A few days ago Hasbro launched a free online version of Monopoly called Monopoly City Streets that makes use of Google Maps in order for players to be able to purchase locations across the globe. I too have begun playing this monopoly game thinking it’s going to be a lot of fun. The game is...