June 24, China’s first and one of the largest food recipe sharing SNS Douguo.com announced the winning of first round funding of up to RMB 10 million (US$ 1.54 million) from Chinese online game vendor Shanda Interactive, which is a record high in the food SNS field and the first investment made by Shanda in such area. According to Mr. Wang Yuxiang, the funding will be used for the development of new products, upgrading of user experience and recruitment.

Douguo.com intends to offer an interactive platform for those who love life and enjoy cooking to discover, share and exchange food recipes.During our recent visit to Douguo office in Beijing, Douguo Founder and CEO Wang Yuxiang shared some of his visions about the site. As described on the site – life is like courses of dishes, no matter sweet, sour, bitter or spicy, it just emerges one after another, Douguo is inspired by daily life. First founded nearly four years ago, as the first Chinese food community, Douguo rapidly grows as a leader of food SNS and remains committed to its initial three goals.

• Goal #1: content is the most important.Douguo had already amassed more than 100,000 original recipes with detailed descriptions and images, mostly shared by its users the number of which is nearly 100,000.

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Yasmin Li

Born in the generation after 80s and has MA degree in TEFL from Swansea University, UK. She loves travelling around and is interested in education, technology, environmental protection, creative designs,...