Chinese social gaming vendor Happy Elements announced today raising US$ 30 million in Series B round of funding from Legend Capital with previous investor DCM participating. The funding, according to its CEO Wang Haining, will go towards team beef-up as well as R&D speed-up.

Founded in 2009, Happy Elements which is a top-ten gaming vendor on Facebook platform over the past two years operates in both Beijing and Tokyo. The company has been making gaming titles distributed through 15 of the world’s most popular social platform, including Facebook, Tencent Pengyou, Tencent Qzone, Mixi, Gree, Cyworld, Daum, StuVZ, Kaixin001, RenRen and so on. It claims to own 2.5Million daily active users on Facebook, the #2 and #3 popular games on Mixi in Japan.

The Beijing-based company has also extended its reach into new territory by unveiling three mobile titles in Japan.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.