Mobile technology is permeating into nearly every facet of society these days. One champion of bringing technology and fashion together in China is former award winning fashion model, Anina Net. Anina is a fixture at many Beijing tech events and is passionate about exploring how mobile technology can be used to bring people closer to fashion.

Last month, Anina’s 360Fashion Network was invited by the China International Clothing and Accessories Fair (CHIC) to create an 800-sqm FASHION AND MOBILE ZONE at the New China International Exhibition Center.

The zone showcases how fashion brands can harness the latest mobile technologies in their brand building, retail space, and advertising campaigns. The zone allowed visitors to experience the power of Augmented Reality, QRCodes, and Near Filed Communication (NFC) as presented on the three different walls of the zone.

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Jason Lim

Jason is an Australian born Chinese living in Beijing, specializing in entrepreneurship, start-ups and the investment eco-system in China, especially in the tech and social area.