Tian Tian Xiang Shang (天天向上, or Day Day Up for word-for-word translation) is a hugely popular Chinese TV programs – top three by ratings – among Chinese audience for its various topic and hilarious style. In addition to featuring guests from the entertainment industry, Internet barons like kaifu Lee (Innovation Works), Robin Li (Baidu), Charles Zhang (Sohu) were also invited to the show to entertain as well as semi-promote their companies. But that was a while back.

In the first two months of 2013, the show recorded four talk shows specifically on mobile apps, including one episode about apps including Changba (Karaoke app), Mojiweather (weather forecasting), Camera360 (photo app), Dianping (business reviews) and Veryzhun (flight infomation) on January 11, a dedicated episode for Baidu apps on January 18, one for Qihoo 360 on January 25 and one for iQIYI on February 8. The whole Chinese Internet industry was talking about the publicity and installation the program brought to these apps.

Mobile internet companies firstly target on client group who lives in metropolis like Beijing, Shanghai and Guangzhou etc. This group is well-educated and trendy, and knows how to access information through new media channels. They made their own choices of apps in a more selective way.

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Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.