This afternoon, OnePlus CEO Pete Lau took the stage to share with the audience about the beginnings of OnePlus and how the startup eventually managed to go international in 16 countries with its flagship smartphone, the OnePlus One in just eight months.

Lau, who previously worked at Chinese smartphone company Oppo for over a decade, noticed that the Chinese market was either teeming with cheap but poor quality smartphones, or excellent smartphones that were expensive. Another realization was that consumers often settle for phones that are affordable, although the phone may not necessarily meet all their expectations.

“When I interacted with users and let them try out different types of smartphones, they would say the phone is okay, but add that ‘What else can you expect from a phone that’s 2000 kuai?,’” Lau quipped. “Because it was affordable, they settled although the phone did not satisfy their expectations.”

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...