JD.com, the Chinese e-commerce giant, today launched its own ‘instant’ shopping device similar to Amazon’s Dash Buttons called ‘JD Now‘. The device is available for 12 brands and 81 items from milk powder, laundry detergent to door-to-door cleaning services.

Like the Dash Button, JD Now is an internet-enabled gadget that allows Amazon consumers to purchase designated things with one click.

Users connect the device to JD.com’s mobile app via Wi-Fi then bind the product they want to buy repeatedly. Once connected, they can place a order to their default address with a single press of a button. To avoid unwanted purchases, it can also be set to place no more than 5 orders per day. It’s designed to make the shopping experience simpler for products frequently purchased.

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