Getui, a third-party push notification service provider, announced on Thursday a 700 million RMB (108 million USD) C round led by Haitong Securities and China Minsheng Bank, followed by all existing Series B investors including SAIF Partners and U.S. venture firm WI Harper.
Launched in 2010, Getui offers push notification services, helping app developers to engage their customers more effectively with data-driven analysis on customer profiles.
The company is growing quickly, recording an installed app user base of 8 billion (500 million overseas users), up from 2 billion as of July 2014. Currently, the service covers 1 billion mobile devices and 420,000 app developers. Its clients include Qunar, Didi Chuxing, Weibo, Moji and Baofeng.
The proceeds will be used for expanding to big data and mobile marketing sector as well as the construction of business ecosystem, according to the company.
The company received a seven-digit USD Series A funding in 2011 and eight-digit USD B round led by SAIF Partners in 2014.
China’s growing mobile market is fostering a group of developer-facing services. Getui’s rivals include both startup competitor JPush, which has raised an eight-digit funding last year, and similar services backed by big Chinese internet companies, such as Tencent (XGPush), Baidu (Cloud Push) and Alibaba (Umeng).
Image credit: Getui