Apple plays catch up with new iOS 11 features for China

While Apple did talk a lot about China, almost completely glossed over at the announcement (taking up less than 30 seconds in a 2.5-hour presentation), were some very interesting feature additions to iOS 11 for Chinese customers. Will this be enough to shore up their defenses and decrease their rate of market share loss?

Here’s a quick breakdown of the features and what it could mean for customer gain and retention in China.

TL;DR: Many of these features have existed in China for some time; Apple is just playing catch up.

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