Chinese customers shelled out more than JPY 1 trillion on Japanese merchandise during 2016 via cross-border e-commerce platforms, and Tokyo-based marketing research company Fuji Keizai estimates that the number is projected to more than double in 2019 to JPY 2.1 trillion. One of the fortunate beneficiaries of this phenomenon is Japan’s largest online shopping mall Rakuten … Continue reading How a leading Japanese e-commerce platform tripled sales to China