China’s small-town youth offer big time potential for online sales of cosmetics

In China’s e-commerce battle for beauty, youngsters in the country’s smaller cities and towns represent an increasingly alluring market. China’s e-commerce boom plays a major role in this transition by delivering products and lifestyle, previously out of reach to many in remote areas, through online channels.

That’s according to a report released Monday by Alibaba’s Tmall and retail market research company Kantar Worldpanel, which highlighted that demographic as one of four appealing segments.

For businesses wanting to stay ahead of industry change and develop products for tomorrow, it’s crucial to capture the interests and attention of consumer groups that promise the highest and longest term growth. Success stories in locking China’s booming post-80 and post-90 groups were abundant over the past few years from video streaming giant Bilibili to e-commerce and social networking platform Little Red Book, also known as Xiaohongshu.

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