Alibaba shuffle pushes Taobao and Tmall closer, strengthens enterprise focus

Chinese tech behemoth Alibaba announced Wednesday another organizational reshuffle aimed at upgrading its customer-facing services and enterprise-focused business lines.

The reorganization grants Taobao President Jiang Fan oversight over Tmall operations.

Meanwhile, Tmall President Jing Jie (aka Jet Jing) will become special assistant to Alibaba Group CEO Daniel Zhang. Jing will also serve as secretary-general of Alibaba’s enterprise-facing product offerings, which includes the recently launched Alibaba Business Operating System.

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