At our Emerge conference last week, we featured discussions on AI, blockchain, digital marketing, and corporate innovation in China. Of all the discussions, it was the one on the 2B shift that surprised me the most because of the reaction to it and the amount of explanation I had to provide to attendees and partners.

Bottom line: Enterprise, which includes everything from bringing rural convenience stores online to upgrading China’s factories, isn’t sexy and doesn’t get the attention it deserves. Even with significant restructuring announced late last year by the BAT as well as government policies prioritizing industrial upgrades, not enough China tech watchers and participants are aware of what could be the biggest shift in China’s tech industry. Too often we focus on the consumer space and the Luckins of the world, but it’s changes on the backend that are transforming how business, across all verticals and industries, is being done.

A brief timeline:

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