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Rural China: The Next Battlefield for Domestic E-commerce

China’s urban e-commerce market is nearing saturation after years of explosive growth, a trend leading China’s online retailers to address the untapped markets in rural areas. Nearly 50% of the country’s 1.36 billion population lives in rural areas; however, less than 30% of rural residents are online and only 10% have bought things online, according to […]

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LightInTheBox President Kevin Wen on Building a Cross-border Online Retail Business

Chinese online retailer LightInTheBox was aimed at global audiences from day one, Kevin Wen, co-founder of the company, told us today at 2014 TechCrunch China/ TechNode event in Beijing. Back in 2007 when LightInTheBox was founded, there were only three well-known e-commerce sites in China, Taobao, Dangdang, and Joyo (would be acquired by Amazon). And all of them were targeting […]

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B5M Claims It’s the Largest Independent Shopping Search in China, Announcing $16 million Series B Round of Funding

B5M claims it’s now the  the largest independent shopping search service and the second largest after Alibaba’s Etao in China. Launched in December 2011, B5M has indexed 300 million items from Taobao & Tmall, over six thousand business-to-consumer sites, over 200 group-buying sites and over 40 social shopping websites. There are more than 3 million visitors and 50 million […]

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New Features That Helps WeChat To Gain Foothold In B2C Sector: Alexis Bonhomme, GM of WeChat Integrated Agency Curiosity China

Although instant messaging tools are most commonly used by individuals for personal communication (C-to-C), WeChat, a leading Chinese IM app, gradually established its presence as a major channel of online marketing (B-to-C). The newly launched WeChat 5.0 gives special focus to business users by adding a list of new features that caters for the business […]