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Rural China: The Next Battlefield for Domestic E-commerce

China’s urban e-commerce market is nearing saturation after years of explosive growth, a trend leading China’s online retailers to address the untapped markets in rural areas. Nearly 50% of the country’s 1.36 billion population lives in rural areas; however, less than 30% of rural residents are online and only 10% have bought things online, according to […]

Posted inNews

Suning Shopping RedBaby and Masa Maso for Expansion?

We just heard spreading rumors claiming that Suning is looking to acquire RedBaby and Masa Maso, two vertical B2C services with focus on maternity-children items and men’s apparel respectively. Chinese B2C service Suning ranked No.3 among its peers by market share, according to a latest report, though its share of 2.35% trailing behind Tmall’s 37.38% […]