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LightInTheBox President Kevin Wen on Building a Cross-border Online Retail Business

Chinese online retailer LightInTheBox was aimed at global audiences from day one, Kevin Wen, co-founder of the company, told us today at 2014 TechCrunch China/ TechNode event in Beijing. Back in 2007 when LightInTheBox was founded, there were only three well-known e-commerce sites in China, Taobao, Dangdang, and Joyo (would be acquired by Amazon). And all of them were targeting […]