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Taobao Turns Ten: A Look Back

Taobao — “exploring treasures” in Chinese — now is a household name in China. Ten years ago, Alibaba wanted to try out the online auction by putting up a Nokia phone online. That phone turned out to be the first item on the customer-to-customer platform. eBay-like auction, however, never prevailed in China. Taobao simply became the biggest marketplace for online […]