The restructuring is the search giant’s latest move to ramp up business amid challenges from emerging domestic rivals.
Mention autonomous driving in China and the first name that comes up will typically be Baidu. But the company has been criticized for slow progress.
Baidu has seen its profits slump amid increasing competition and government regulation.
Content platforms in China are required to filter sensitive topics.
Baidu has had a rollercoaster of a year, seeing its share price fall by 36%.
Baidu has seen increasing competition from rivals Tencent and Bytedance.
Baidu’s reputation as a search service has long been criticized for its emphasis on promotions.
Baidu has long been criticized for the content across its various platforms.
Baidu CEO Robin Li said in 2017 that the company would seek to spin off its self-driving unit when it is mature enough.
The gadget’s popularity in Chinese households have propelled domestic tech companies to top global rankings.